Twenty-one years after it brashly burst onto the London cultural scenesga gaming, the Frieze Art Fair is back with its annual jamboree — and ready to welcome tens of thousands to its mega-tents in Regent’s Park at Frieze London and Frieze Masters, running Oct. 10-13.
In 2003, when the fair began, London had Europe’s buzziest art scene. It boasted a museum that had opened three years before in a former power station (Tate Modern), a headline-grabbing generation of brash young artists and a contemporary-art market poised to become the world’s second largest.
Today, in the aftermath of Brexit and the pandemic lockdowns, Britain has fallen from second place to third in its share of the global art market, scores of London galleries have closed and auction houses are laying off staff.
Nonetheless, Britain still accounts for nearly a fifth of the international art market, and Frieze — its premier art fair — appears keen to show that it’s not just a place for deal-making.
For the second straight year, Frieze London is putting a number of established artists in charge of a new section of the event, asking each of these six creatives to choose a fellow artist to be given a solo show at the fair — in a program called Artist-to-Artist.
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